The Semiotics of New Era Poetry: Estonian Instagram and Rap Poetry

Mikhail Gasparov concludes his monograph “A History of European Versification” with the recognition that in development particular verse forms each tradition poetry, there is a permanent interaction between two types poetry: those oral popular and bookish culture. The engendered by culture are assimilated culture, while literary descend into (Gasparov 1996: 295). Here, folk poetry represents published books. Over last decade, especially during five years, importance lyrical as an art form Western has grown precisely due to widespread distribution both – written. Yet no longer marked folklore, primary medium written books we can see rap digital Instapoetry (Instagram poetry), increasingly occupying central position. However, also rising, thanks latter. growing popularity subgenres associated emergence new media: platform first audio visual media (SoundCloud, Spotify, YouTube) second textual (at Tumblr, now primarily Twitter, Instagram, Facebook).
 This article examines attitudes issues related this era outlines its poetics from semiotic perspective. analysis focuses on Estonian Instagram rap, studying how these subtypes which originate English-speaking cultures, have emerged after time gap smaller literature changed audience, authors, meaning-making poetry.